Breakfast has been the savior of the foodservice industry in the economic decline and experts say that breakfast accounts for nearly 60% of U.S restaurant industry traffic growth in the past five years. Breakfast sales are projected to continue to increase, according to research done by the NPD.
So, how can your business benefit from breakfast sales - here are three ways to improve your breakfast menu
Better options than fast food - You can't beat their convenience, but the major fast food chains are jumping on the breakfast trend. Offer better, more flavorful alternatives to their menus
Upgrade from the basics - Anyone can make bacon and eggs, so make your breakfast better. You don't have to reinvent the wheel, but maybe offer huevos rancheros, instead of plain scrambled eggs.
Healthy, but good - Many people expect their first meal of the day to be healthy and balanced, but that doesn't mean they want a dry bran muffin. Try fruit and yogurt parfaits, seasonal fresh fruit, whole wheat options or other healthy, but flavorful options
Have you seen a boost in your breakfast business? Are you seeing more breakfast meetings than before? What have you done to improve your breakfast offerings?