Though many restaurants are wary of daily deal websites, new research done by Living Social might have restaurant operators jumping on the deal bandwagon. A recently conducted study shows that despite the economy still faltering, the average American is dining out 250 times per year.
Lunch is the meal that diners eat out most often, so you may want to shift your focus to this daypart, followed by dinner, then breakfast/brunch. Offering unique options at lunch will set you apart from the competition and get diners in the door. Located near a lot of office parks? Then set up deals with the businesses for frequent diner programs or other incentives for customers.
Another interesting bit of information from the study is that over 33% of people consider themselves "experimental eaters" and a quarter would classify themselves as "foodies". With this in mind, you can experiment with new menu items instead of just the old standbys. If you're not willing to commit to a new menu item then try daily or weekly specials to gauge the popularity of "experimental" menu items in your area.
What do you think? Are people in your area still dining out despite the economy? Tell us in the comments!