Media exposure can boost sales for any business and it's no different in the world of food. "Celebrity" chefs and cooking shows on television have taken food to a whole new level in the last few years. Gourmet food has become more accessible to the general public and chefs have seen the benefits in their business. Reservations can increase if a chef is nationally or locally recognized for an online or television show. But, you don't need to be an award winning culinarian to boost your image and sales. Try creating your own series of "how to" videos and post them online and promote them on social media sites like Facebook and Twitter. By creating your own multimedia exposure, bigger opportunities may come along for your and your business.
You don't have to get on the Food Network to be successful at expanding your brand and exposure through the media. Simply by having a presence on the internet and social media sites, you increase the chance of booking more events or increasing reservations in your restaurant.
Have you ever posted a video online or taken part in a cooking show for television? Leave us a comment and tell us about your experience! And, check out a video of our sales reps making hors d'oeuvres during our sale meeting this past January.