Restaurant Websites Don't Have to Be Bad

Posted on: 3/4/2011 2:19:58 PM under Helpful Tips

There are many issues that can derail a great restaurant - bad food, bad service, no business, etc - but a bad website can sabotage the greatest concept before it even gets off the ground.  Restaurant websites are notoriously bad and having a confusing or hard to read website can turn off potential customers before they even walk in the door.  Creating a simple, user-friendly website is the first step towards bringing in the business for a new concept.

 

If you want potential customers to walk through the door after looking at your website, it's important to remember the following concepts:

  • Flash animation is outdated and can make your website impossible to load on mobile devices or with certain browsers
  • Most customers who are coming to your site are looking for basic info: hours, menu, address, phone number - make this easy to find by putting it on the home page
  • Information needs to be up to date - if you are not going to be able to update your online specials list frequently, consider leaving it off your website

Websites can be a huge investment for a new restaurant, and it's better to keep it simple at first with useful information than to make a big splash with flashy animation and huge photos of food.  Most people who are looking for your site just need the basic info so that they can come in and judge your food for themselves.  Hire a professional web designer to create a simple site that can be updated easily or has relevant information that doesn't need frequent updates.  You want your website to convey the atmosphere of your restaurant, but you don't want it to turn people off before they even walk in the door.