What began as a way for brides on a budget to save money has become a full-blown trend across the catering world. Signature cocktails are showing up at events more and more often, sometimes replacing full bar service. Adding a creative drink list to your menu can help you gain business with brides and other event planners looking to make their event even more unique.
Back in 2009, the New York Times reported on the trend of signature cocktails as something popping up at weddings, as couples were looking to scale back on costs, but still deliver a unique experience to their guests. With a signature cocktail as part of the menu, the couple is able to inject even more of their personality into their event, setting it apart from other weddings. Helping a couple to created this beverage for their event, can set you apart from the other hotels or caterers they might be considering for their big day.
Brides and grooms aren't the only ones looking for signature cocktails for their events. Companies hosting meetings or charity events can also work a signature drink into their theme. The classic cocktails, like sidecars, that have been making a comeback over the last few years are a good place to start for a signature drink, or even giving a standard drink a unique twist, like a pomegranate mojito. Consider offering a non-alcoholic version of the signature drink or just some creative non-alcoholic drink options for underage guests or others who may choose not to drink.
When a group comes to book a party, be sure to ask them if they have considered adding a signature drink to their menu. It will set you apart from other venues as being on trend and accommodating to their event.